Campaign Design · 2024
World Cancer Day Campaign
A cross-format awareness campaign for World Cancer Day spanning paper cup sleeves and social content touchpoints.
The Challenge
Campaign assets needed to communicate empathy and urgency in limited physical and digital space while staying visually consistent across mediums.
Role & Deliverables
Campaign Visual Designer
Cup sleeve artwork, social creatives, and adaptation layouts.
High awareness with clear emotional resonance.
The Approach & System
Simplified copy to short, memorable statements for quick recall.
Used a unified color and type language across print and social formats.
Designed modular compositions to support multiple platform sizes.
“Awareness design works when people remember the message after the medium is gone.”
Measurable Outcomes
The campaign system maintained consistency across touchpoints while preserving the emotional tone required for a public-health awareness initiative.