Identity Design ยท 2024
Under 25 ID Card
An identity card design for Under 25 emphasizing clarity, fast verification, and event-brand personality.
The Challenge
ID cards must remain highly readable at a glance while carrying enough branding to feel premium in an event context.
Role & Deliverables
Role
Identity Designer
Focus
Hierarchy, typography, contrast, and practical print behavior.
Context
Youth event identity touchpoint.
The Approach & System
01. Hierarchy
Prioritized name, role, and key identifiers for distance readability.
02. Visual Markers
Introduced clear zones for branding and access classification.
03. Practicality
Balanced decorative style with print-safe spacing and contrast.
3zones
Information blocks
1sec
Scan-read intent
2modes
Brand + utility balance
Identity card concept with clear hierarchy and branding.
Click to expand
Measurable Outcomes
The final card system communicates identity and event branding clearly, supporting both operational use and visual consistency.
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