Brand Identity ยท 2024
Gutle
Gutle is a lifestyle footwear brand built for the bold and the restless. Inspired by movement and imagined through impossible shots, the identity captures energy, confidence, and street-driven style. From logo to packaging, every detail is designed to pounce through ordinary and stay iconic.
Role & Deliverables
Role
Brand & Visual Identity Designer
Deliverables
Logomark, wordmark, color system, typography, packaging, and campaign art direction.
Tools
Illustrator, Photoshop, Figma
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The Brand
Gutle is a lifestyle footwear brand for people who move with intention. The brand voice is direct and kinetic โ short, punchy lines like "Move bold. Live Gutle." and "Pounce through ordinary." set the tone for every touchpoint, from packaging copy to campaign headlines.
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